Our color palette plays a vital part in how we present ourselves. Our clean canvas of White and Charcoal represents our open approach, whilst a fusion of vibrant colors brings energy and differentiation.
Our primary color palette consists of White, Charcoal, Violet and Fuchsia. These colors are present across most touch points from marketing to product.
Fuchsia and Violet are our lead colors, helping us to be unique and stand apart from our competitors.
The dark versions of the primary colors have a black overlay with 30% of opacity.
The numbers 100, 75, 50... are levels of tint of the color.
Our extended palette works alongside Fuchsia and Violet to complete a full fusion of colors across the spectrum.
Secondary colors must always be used with Fuchsia and Violet. They must never replace our primary colors.
The gradient conveys the 'fusion' element of our brand. Inspired by the blend of colors in our logo, it plays a supporting role to provide vibrancy where flat color would feel too heavy.
Green and red are commonly associated with positive/negative outcome. We use Grass and Crimson from our palette with a tint level of 100 to respectively evoke successful and error states.
For backgrounds we recommend a subtle tint of Charcoal. Associated with white, it helps separating blocks without cluttering the interface.
Three levels of emphasis are available. A higher emphasis will draw more attention to a label while low emphasis is mostly used for disabled texts.