Our distinctive typographic approach reinforces our openness and expertise. Built to work across digital and print, the clean, simple, bold and confident style balances the fluidity of our ribbon and brings a sense of security and trust to communications.
Futura EF and Roboto are the standard typefaces.
Our type scale is very specific to our financial needs. The gap between large size titles and smallest size caption is bigger than conventional scales. Our main challenge is to manage both empty spaces and high density data display while keeping good legibility.
The primary web font used in products is Roboto. Too many type sizes and styles at once can wreck any layout. A typographic scale has a limited set of type sizes that work well together along with the layout grid. These sizes and styles were developed to balance content density and reading comfort under typical usage conditions. (Material design)